Axion Research · motion tests
Run one at a time, each isolating a single problem, which is why they get better left to right. The third is a usable ad. Sound is on all three.
clip 01 · $0.80
Unusable. The picture is a 720×720 square floating in a 720×1280 frame, so 44% of it is black bars. Cause: it was seeded from the square product shot and the model kept that shape instead of filling the tall frame. The vapour reveal also never happens, because when you seed from a still, that still is the first frame, so it cannot open on a hidden product. Around three seconds the left vial's blue band washes out.
clip 02 · $0.80 · after a $0.20 vertical master
The framing problem is gone: the picture now fills 720×1272 of the 720×1280 frame. The logo is correct and readable at the start and the end. What breaks is the middle: around four seconds a blurred flask sweeps across and covers the wordmark, and the model invents two extra vials behind. That is my brief's fault, not the tool's. It asked for foreground glassware to travel between the camera and the product, which is an open invitation to cover the label.
clip 03 · $0.80 · usable
Same concept as clip 02 with the brief corrected: foreground glassware is confined to the extreme left and right edges, nothing may cross the product, and the vial count is fixed. The flask is gone, the two extra vials are gone, and the wordmark stays readable from the first frame to the last. Checked by sampling a frame every half second across the whole clip and reading the label back out of each one, not by looking at the start and the end.
clip 04 · impact · $0.80 · usable
The environment genuinely transforms: by three seconds the white studio has become dark polished stone under a film of rippling water, with the vials locked and sharp on top of it. That is the concept landing. What it does not do is hit in the first half second the way a scroll stopper needs to, because the first frame is always the seed image, so the world has to travel from studio white to wet stone before anything dramatic can happen.
clip 05 · reveal · $0.80 · concept failed
This was rendered backwards on purpose, product being swallowed by vapour, then flipped so it would play as vapour clearing to the product. The flip worked. The problem is upstream: the vapour never engulfed anything, so there was nothing to clear. The cause is a rule I added two clips ago to stop a flask covering the logo, which says the label must stay fully visible for the entire eight seconds. That rule is correct for every other clip and it is exactly what a reveal needs to break. My own guard cancelled my own concept.